GRAPHIS GOLD WINNER
OBJECTIVE
23andMe wants to expose that genes tell us more than just our ancestry.
INSIGHT
Genes can determine personal characteristics that could influence job preference.
IDEA
Combine the technology of 23andMe with the job search expertise of Monster.com
Introducing 23andMe + Monster.com
The first gene driven job search engine.
After signing up with 23andMe, your results will instantly connect to monster.com, so you can find the job you’re born for.
ART DIRECTORS: Nicolas Grandrup, Natalia Serur